Your product or service is unique. But is it? Can the consumer tell and will they even care? Let’s face it, we all know the value of Coke is more than the billions of litres of brown water they sell annually. In a competitive market where services and products are interchangeable, consumers will only give cash to brands they identify with and love. SMILE creates believable, lovable brands that people buy. If you’re in business to make profits and create a valuable asset, then you need to be paying as much attention to growing your brand equity as anything else.

SMILE is a brand consultancy based in Belfast, UK. Established in 2011 by director, Brendan O’Hagan, we are not a full-service creative agency. We are specialists, not generalists. We provide direction and services that build strong branding foundations and offer continuing support for the direction of emerging and established brands. We are realists. It is our mission to increase the commercial value of your brand.

We exist for brands on a mission. We believe the opportunity cost of DIY is too high. We want to fast track brands for success and rapid growth. Bring us your dreams and let’s do this!